SK-II is extending its latest #INeverExpire campaign to the US. The #INeverExpire initiative addresses the topic of age-related pressure, inspiring women to liberate themselves from societal expectations around age and live their lives on their own terms. The global #INeverExpire campaign premiered last year in Asia with The Expiry Date, a film that showcases the proverbial expiration date – age 30 – that many women feel. This film had received more than 100 million global views across all platf...